It’s impossible to say what the online retail world will look like in five years, or if eCommerce will be around at all for that matter. As we approach 2022, there are a few trends to keep an eye on that will have a substantial impact on the future of E-Commerce Marketing companies in India. When it comes to business, trends can be a double-edged sword. Some innovations are hit-or-miss. However, others not only help you to improve your current offerings — they also give you a peek at what’s coming next.
Ecommerce trends for 2022 aren’t hard to come by, but definitely not short in number. From artificial intelligence that takes care of SEO and more, to website design and eCommerce store look, there is a lot of room for innovations. That being said, we can already picture some strong trends — some that have been present for quite a few months now. Here is our shortlist of eCommerce trends that will be defining 2022.
1. Chatbots
Chatbots are probably the most talked-about trend of 2022. They have been in development for many years, but recent advancements in AI mean that they may soon almost be as effective as humans at engaging with audiences. It’s an exciting time to watch this technology develop and understand how it could affect our biggest-spending customers – eCommerce shoppers.
One of the most significant eCommerce trends we’re seeing emerge is the rise of chatbots on social platforms. These artificial intelligence programs are designed to talk to online shoppers and provide assistance during their shopping process. Amazon’s Alexa platform is an example of this, with Shoppers telling Alexa they want to buy something, whether it’s a product, an ebook, or a service. You can take help from Ecommerce Website Development in Udaipur.
2. Voice Shopping
Voice shopping, just like the name suggests, is the ability to shop using our voices. This means that we can ask Amazon’s Alexa to pick products for us like we would if we were looking for things in real shops. Last year, only 30% of all product searches on Google included voice, however, this number will no doubt continue to grow as new devices and tools are designed.
Voice shopping could easily be most impactful in the retail space. Online retail sales increased by 12 percent in 2021 and many analysts predict that the industry will grow by another 20 percent this year. Expert guidance can be taken from E-Commerce SEO In India.
3. Diverse Payment Methods
The traditional “Cash-on-Delivery” and “Bank Transfer” have grown stale. 80% of the e-commerce world has adopted Paypal, among other online payment methods. Look to 2021 when we’re seeing more new payment methods adopted.
Ecommerce customers have the power in their hands. Do you ever stop to think about how many payment methods you have at your disposal? Over time, the number of payment options has increased dramatically. From credit/debit cards, cash on delivery, wallets, wallets, and – the list goes on.
4. Video Marketing
Video marketing is one of the hottest trends in eCommerce right now. This is for good reason, as 92% of consumers and 70% of B2B customers want to interact with companies and brands that are using videos according to a recent study.
First, you’d better get video marketing down because – in four years’ time – it’ll be a lot more important. Many customers want to see what a product is like before they buy. In addition, that’s not surprising. If you look at something as small as a pair of shoes, you really do not know what they’re like until you’ve worn them for a few weeks. Even if the model wearing them is being paid to do so. That is why eCommerce sites have taken on ‘shoppable’ videos where you can order goods just by clicking on the screen.
5. Subscriptions and Loyalty Programs
Did you know that subscriptions and loyalty programs are what will define the retail industry of 2022? In fact, over 3/4 of all businesses are either thriving or increasing their revenue due to subscription-based business models.
Businesses are moving to these types of businesses because they provide customers with benefits like free delivery, free shipping, free usage, and more. Through these rewards and services, companies can boost repeat customers and increase revenue exponentially.
6. Mobile Commerce
One of the future trends that will shape eCommerce deals with mobile commerce. Your customers want to buy their products on the go and make sure they do not miss any offers or discounts while they are traveling. Therefore, you need to design your online store in a way that would appeal to your customers and help them buy products as smoothly as possible.
People are constantly connected, updating their social media status from their synced phone or using their phone as a one-stop payment method for both online and in-store purchases. The trend with retailers is to create brand experiences that seamlessly connect a customer’s physical and digital life. With mobile commerce adoption reaching 83% of smartphone users, mobile commerce will be the major force driving a shift in retail’s dominant medium by 2022.
7. Social Commerce
Social Commerce is when a business incorporates social media and social networking into its core business processes, as early as the initial customer journey. With Social Commerce, brands can find new customers and keep up with their current ones. The era when commerce and interactions were separate is fading away. Once commerce and social media overlapped a little, as anyone knows, people got increasingly hooked. Expanding from mere content sharing, a completely new trend of social shopping ensued.
In fact, social media has become a key feature of the internet. Social media giants Facebook, Twitter, and Instagram have not only taken over the internet but have also played a big role in shaping its development. Many companies were quick to adapt to this change and now have millions of fans (or followers on social media). The ability for e-commerce brands to connect with their customers and sell goods directly through social media platforms has become extremely powerful.
