What Is a website Bounce Rate?


The website bounce rate means the percentage of visitors who come to your website, but very soon after seeing only one page. A high website bounce rate is a relative phrase decided by the company’s goals and the type of website. Low bounce rates might be an issue. According to research, most websites will have bounce rates ranging from 25% to 70%.


  • 25% or lower: is a poor website bounce rate
  • 26-40%: is an excellent website bounce rate
  • 41-55%: is an average website bounce rate
  • 56-70%: Higher than usual website bounce rate
  • 70% or higher: mean something has gone wrong


In Google Analytics, you can discover your bounce rate for particular channels and pages in the behavior column of most views.


Learn about the 12 reasons why high your website bounce rate may be less/ undesired. It causes marketers’ shoulders to tighten and analysts to scowl with concern.

Bounce rates that are too high are open to misunderstanding and SEO negligence. Most people believe that a high bounce rate translates to poor page performance. It’s more subtle than that.

12 reasons why high your website bounce rate?

  • When Website is Not Mobile Friendly

If you’re still not a mobile-friendly website, then this is a problem. This year saw a high in mobile consumption. People spend more than 85% of their internet time on mobile devices. If your statistics reveal that your sites perform well on desktop but not mobile, then know that people leave.

Some of the features of a non-mobile-friendly website are:


  • The text is too tiny to read.
  • The content is bigger than the screen.


Your site can be tested using Google’s mobile-friendly test

  • Self-Sufficient content


When your content is efficient enough, consumers will receive what they need quickly, and here, the website bounce rate will fall.


You may make a landing page that needs the user to fill out a brief data form. To discover whether your bounce rate is average, look at the time Spent on Page and Average Session Duration data in Google Analytics. You may also perform user experience and testing to see whether the high bounce rate is a problem. If the user spends a few minutes or longer on the page, Google receives a good signal finding your website highly relevant to their search query.

  • Misleading descriptions

It all starts with how a page is promoted. Incorrect title tags and meta descriptions lead to poor targeting, which is the primary cause of pogo-sticking and short clicks. A website bounce rate happens when the wrong audience lands on a page. Users will return to the search engine to locate a page that best answers their questions.

The snippet is your first chance to capture an audience’s attention. Think of this as an advertisement. It should display greater phrases that correctly explain the landing page.

  • Slow Page Loading

Most people understand that page loading time is critical for online traffic. Visitors are on the move and have no time to waste.

Getting into the competition means failing to satisfy visitors’ demand for speed. According to studies, a one-second delay might bring a 5% website bounce rate.


To ensure that pages perform smoothly, do a Page Speed Insights test and follow Google’s suggestions.


  • Technical Error or Blank Page


If you have a higher website bounce rate and users spend only a few seconds on your website, your page is probably blank, showing ‘404 users not found’, or maybe not loading correctly.


To enhance your audience’s experience, check the website in their most common browser and device settings (Safari on desktop and mobile, Chrome on mobile). You may also look

in Search Console under Coverage to find out what’s wrong from Google’s point of view.


Correct the problem yourself or refer to a specialist from web design services. Situations like this might lead Google to remove your page from the search results quickly.

  • An incorrect link from another website


You may have done everything correctly on your end to obtain a normal or low website bounce rate from organic search results but still have a high website bounce rate from referral traffic.


The following site may be giving you unqualified visitors, or the anchor language and context for the link may be misleading. This can happen as a result of poor copywriting.


The writer or publisher either connected to your site in the incorrect section of the content or did not intend to link to your site at all. Contact the article’s author first, then the editor or webmaster if the author cannot update the article after publication.


Unfortunately, the referring website may be attempting to undermine you with bad SEO methods, either out of spite or for fun. Request that they delete the link to your site or alter the context, whichever is appropriate. For example, they might have used the anchor text FREE FOOD to connect to your Guide to CONTENT WRITER. You should still contact them and respectfully request that they delete the link, but you should amend your rejected file in Search Console if needed. Denying the link will not lower your website bounce rate, but it will inform Google not to consider that site’s link when assessing the quality and relevancy of your site.

  • Affiliate Landing Page and Single-Page Site


If you’re an affiliate, the entire purpose of your page may be to direct users away from your website and onto the merchant’s site. If the page has a greater website bounce rate in these cases, you have done an excellent job because that’s what you are working for.


The situation will be the similar if you have a single-page website, such as a landing page for your eBook. Because there are no other options, it is usual for sites like this to have an extremely high website bounce rate.


Remember that even if a user’s query is answered fast, Google can tell whether a website is doing a good job meeting user intent. If you wish to, you may change your website bounce rate to make it more suitable for the goals of your website.


For Single Page Apps or SPAs, you may change your analytics settings to see various portions of a page as a separate page, changing the website bounce rate to represent the user experience in a better way.

  • Low-quality or under-optimized content


Visitors may be leaving your website because your content is just unsatisfactory. Take a long, hard look over your page and get it reviewed by your most judgmental and honest coworker or friend. Ideally, this individual should have a background in content marketing or copywriting or in your target audience.

One option is that your material is excellent, but you haven’t optimized it for online reading or for the audience you aim to reach.

See if:

  • Are you writing in simple sentences which are easy to understand?
  • Is it easily scan able due to a large number of header tags?
  • Does it provide clear answers to questions?
  • Have you offered any visuals to illustrate your point?

Writing on the web is different from writing for outlets. Improve your online copywriting abilities to improve the amount of time visitors spend reading your material.

Another option is that your material is poorly written in general or isn’t helpful to the customer. Consider employing a freelance copywriter or content strategist to help you with this.

  • Obnoxious UX

Are you crowding consumers’ views with advertisements, pop-up surveys, and email subscription buttons?

These CTA-heavy features may be ideal and ‘to-do list’ for the marketing and sales team, but utilizing too many of them might drive a visitor away.

Google’s Core Web Vitals are all about user experience, and they’re ranking variables that also impact consumer satisfaction.


Think, is it difficult to assess your website?


Perhaps your visitors want to learn more, but your blog lacks a search box, or the menu elements are tough to access on a smartphone. As internet marketers, we are deeply familiar with our websites. It’s easy to forget that what appears obvious to us may not be to our viewers.

Check to see if you’re making any of these frequent design mistakes, and have a web or UX designer examine the site and let you know if anything stands out to them as problematic.

  • Making Unnecessary Requests

Don’t ask for someone’s credit card information, social security number, grandmother’s pension, or children’s names right away Because your user doesn’t trust you yet.

  • Weird Setup of Google Analytics


It’s possible that you haven’t appropriately implemented Google Analytics and haven’t included tracking codes to all of your site’s pages. Therefore, you can’t see your website bounce rate.


  • Depth of Content


Google can provide people with fast answers through highlighted snippets. You can provide people with deep, engaging, interconnected material. That is the next step.


Make sure your content entices them to continue reading. Give your viewers a cause to remain by providing interesting, relevant internal connections.