(audience applauds) Skin Cancer,
by far the most common of all Cancers,
as you often tell us.
We all know the importance,
of protecting your skin from the sun.
But when it comes to protecting your children,
what's so different about baby versus adult sunscreens?
Have a look.
(light melodic music) With one in five,
Americans developing skin Cancer in their lifetime.
Protection from harmful UV Rays is so important.
When it comes to protecting children from the sun,
many opt for gentler versions of sunscreen,
labeled specifically for kids or babies.
But what makes baby sunscreen gentler?
According to a new study done,
by The Clean Label Project, nothing.
The organization examined 95 of the best selling sunscreens,
and sunblocks and found no significant difference,
between baby, kid and adult versions of sunscreen.
But when it comes to toxins,
they did find something unsettling,
in many bottles of block, Lead!
Five of the tested brands had enough Lead,
in a dime sized amount to exceed California's,
mandated safety levels.
So what's the best way to protect yourself from the sun?
And is baby sunscreen just clever marketing?
(intense sound effect)
Joining us now to shed some light on the study,
is Executive Director,
of The Clean Label Project, Jackie Bowen.
(audience applauds) Welcome Jackie.
Welcome. Jackie, we all want to do,
what's best for babies.
What did you find?
Is there a difference out there,
between the safety of the baby sunscreens,
versus adult ones?
So the short answer is no, there's no difference.
Clean Label Project tested the top 95 products.
Tested them for things like heavy metals, efficacy,
antioxidant activity, sulfites and what we found,
is no difference between baby and adult sunscreens.
Is it so, mainly just marketing?
Well that's what we, that's what it looks like.
Based on just the differences,
and that's what the science suggests.
Marketing departments can do a pretty effective job,
at selling comfort and security.
For us it's about looking at the science of what's inside.
Yeah and I think it's important to point out,
the FDA actually doesn't regulate,
whether or not something is labeled for babies.
Or even if something is labeled as hypo-allergenic.
They don't really, there's no true definition,
of those terms, that we all see slapped on labels,
so sunscreen products.
But what I thought was really interesting also,
about your project was this revelation,
about the Lead content of sunscreens.
Which for adults I'm not super concerned about,
'cause it doesn't necessarily get absorbed,
through your skin but when you're talking about kids,
and babies where they maybe sucking on their hands,
and they maybe ingesting that sunscreen,
that Lead content is actually really relevant.
Absolutely to your point.
It doesn't really matter for adults,
about the Lead absorption in the skin.
It's just think about it, show me a baby or a child,
that doesn't put their fingers or toes in their mouth.
That with the reapplying sunscreen every two hours.
That ingestion potential is something to be concerned about.
Any difference if you buy an organic sunscreen?
We actually found that organic sunscreens,
had on average three times as much Lead as non-organic.
Yeah that was actually one of the most striking,
outcomes of this study.
And I think the other really interesting thing,
is that there is a difference between chemical,
and mineral block sunscreens,
that people often don't realize,
when they're looking at the label,
for broad-spectrum sunscreen.
I think you found that two of the worst,
Endocrine Disruptors which are Octinoxate,
and Oxybenzone, were in 50%,
of the chemical sunscreens you tested.
Yes, that's absolutely correct.
Oxybenzone and Octinoxate had recently been banned,
actually in the state of Hawaii,
because of environmental potential hazards.
But also to your point,
they are known Endocrine Disruptors as well,
widely used in really popular sunscreens,
in the market here in America.
But I'd like to point out what she said,
they have been banned in Hawaii.
So, if something is dangerous and killing coral.
And that's why it's banned in the state of Hawaii,
it really isn't something,
that we should be putting on our kids.
So you're a consumer, we need to protect ourselves,
from the Skin Cancer, what do we do now?
Because, you have me scared.
We have parents scared.
I mean to air on the same side,
you know wearing this protective clothing,
and you're seeing more and more of it.
You see it more Athletes, Golfers for example, are doing.
You still are gonna need sunscreen,
for even if you do. Yes.
Have protective clothing,
and make sure it's a legitimate UPF protection fabric.
But you still need sunscreen on your ears,
and your face and your hands.